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Customer Lifetime Value (Clv)

Customer Lifetime Value (CLV), also known as Time Customer Value (LCV), is a crucial metric that actions the profitability of a customer over the entire relationship with a business. It estimates the total revenue a customer is expected to generate for a company during their entire engagement. Calculating CLV involves taking into version various factors such as acquisition costs, average purchase value, average purchase frequency, customer retention rates, and the average customer lifespan. This metric is commonly used by businesses across industries to evaluate the long-term value of their customer base and make learned decisions regarding marketing, sales, and customer relationship management strategies. CLV Provides Businesses With Valuable Insights Into Customer Behavior And Enables Them To: Segment Customers: CLV helps businesses segment their customer base into different categories based on their potential value. By identifying high-value customers, businesses can allocate...

The A14 Bionic chip replaces the A13 Bionic in the new iPad Air

 The new iPad Air launched by Apple in mid-September 2020 has been presented as the most powerful tablet in the history of the company thanks to its A14 Bionic chip that replaces its predecessor A13 Bionic. Let's take a look at the features that make the new iPad the most powerful, versatile, and colorful yet.

What features does the new iPad Air and its A14 Bionic chip have?

Since last October, the new iPad Air has been available for sale. Featuring an edge-to-edge 10.9-inch Liquid Retina display, next-generation Touch ID enhancements, and the A14 Bionic chip, which, in the words of Greg Joswiak, Apple's SVP of Worldwide Marketing, delivers "out-of-the-box" performance. .

Thanks to the A14 Bionic chip, the iPad Air is able to offer optimal performance even with the most demanding applications (such as djay Pro). In this way, the user experiences a great improvement in the processes when it comes to editing 4K videos, creating the whole thing of art or living an immersive experience in their favorite video games.

The A14 Bionic features a revolutionary 5 nanometer processing technology (7 nanometers on the A13 Bionic). It contains 11.8 billion transistors (8,500 transistors in the A13 Bionic), offering higher performance with lower consumption in all respects. Its six-core design increases CPU speed by 40% and a new 4-core architecture improves graphics by up to 30% over the previous generation iPad.

In addition, in order to take a step further in machine learning and machine learning , the A14 Bionic chip incorporates a 16-core Neural Engine that allows it to be twice as fast (8 cores featured the A13 Bionic). This neural motor can perform 11 trillion operations per second. In addition, the latest generation accelerators allow the CPU to perform calculations up to 10 times faster than its predecessor.

The union of the new Neural Engine, machine learning accelerators of the CPU and the high-performance GPU (graphics processing unit) offers a unique experience for image recognition, natural language learning, motion analysis and more.

Respect for the enviroment

In addition to presenting itself as the most powerful device in its range, the new iPad Air has been designed, within Apple's goals of reducing its carbon emissions to zero by 2030, to be respectful with the environment.

Among its components are some that have been 100% recycled such as the aluminum from the case (the one with the most variety of colors so far), the tin from the solder on the main motherboard and the rare earths from the magnets they use. the speakers.

It is a device free of harmful substances that consumes little energy and its packaging has been made with recycled wood fiber or from sustainable forests.

Improved experience thanks to iPadOS 14

The new version of the iPad working system, available from September 14 like iOS 14 for iPhone , incorporates a series of features and improvements that allow you to take full advantage of the features of the iPad Air.

For example, integration with accessories such as Apple Pencil has been improved, which makes writing and handwriting easier. With the new iPadOS 14, when you take notes by hand on the iPad, smart selection distinguishes between drawings and text, making it easy to select the text, copy it, and paste it into another document as typewritten.

In addition, in the handwritten text the data detectors recognize dates, phone numbers, links ... which allows you, for example, to make a call from handwritten text. Something that could not be done until now.

For its part, shape recognition allows geometric figures to be drawn accurately and can be placed when making diagrams or illustrations in the Notes app.

With iPadOS 14, phone call notifications become more compact. Like video calls with Face Time, interactions with Siri and searches. Searches that have also been improved allowing you to quickly find files, apps, contacts ...

The new version of the iPad working system enables sidebars in applications such as Photos or Files to simplify the utilities and gather the controls that facilitate the use of the app. You will also find new widgets, with new designs, that show the information that you find useful at a glance.

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