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Customer Lifetime Value (Clv)

Customer Lifetime Value (CLV), also known as Time Customer Value (LCV), is a crucial metric that actions the profitability of a customer over the entire relationship with a business. It estimates the total revenue a customer is expected to generate for a company during their entire engagement. Calculating CLV involves taking into version various factors such as acquisition costs, average purchase value, average purchase frequency, customer retention rates, and the average customer lifespan. This metric is commonly used by businesses across industries to evaluate the long-term value of their customer base and make learned decisions regarding marketing, sales, and customer relationship management strategies. CLV Provides Businesses With Valuable Insights Into Customer Behavior And Enables Them To: Segment Customers: CLV helps businesses segment their customer base into different categories based on their potential value. By identifying high-value customers, businesses can allocate...

Internet safety. For a responsible and respectful use

 Talking about Internet security is vital so that adults and children can enjoy the Internet in a safe and respectful way. In a year in which connectivity has been vital to our daily personal and work lives, promoting responsible, safe and positive use of technology acquires greater relevance.

For this reason, from ANOVO, we want to join the Safe Internet Day . A day that is eminent every year in February around the world and that this year proposes as its motto: “'A better Internet starts with you: more connected, safer”. As a curious anecdote, the day chosen for this party always coincides with the another day of the second week of the second calendar month of the year.

From the National Institute of Cybersecurity (INCIBE) they propose a series of activities for this day that, this year, due near the pandemic, will be carried out online with broadcasting. These activities are aimed not only at the educational field, but also at families and all those who wish to join in order to promote Internet safety in their environment.

Taking action to ensure that the Internet becomes a safe and positive space in which users make responsible use of technology promoting respect and creativity is everyone's job. A task that acquires greater relevance taking into account the use that children and young people make of the Internet, for example, with the growth of e-learning , as we saw in a previous article.

Internet safety is everyone's job

To work, learn, have fun… We all use technology today. For this reason, we must be aware of some of the threats that can be found on the Internet and spread them to ensure that everyone can enjoy a Safe Internet.

Some recommendations to contribute to Internet safety are

1.Remember that in your environment you can become an example to follow. Teach good habits and respect others by always acting prudently on the Internet.

2.Protect your information . Establish a strong and secret password for your social profiles, your email accounts or every time you register on a platform or online store. If you do not use the same password on all platforms and change it frequently, you will have more security.

3.Be cautious . Think before opening an email or making an online purchase on an unknown platform. Make sure that the sender is known before opening it, do not access links that are not secure (see that the address appears https instead of http) and do not participate in the dissemination of chain messages.

4.If you have a family, accompany the less technologically initiated , whether they are children or adults. Share your cybersecurity knowledge and tricks with them and participate in their digital learning by helping them participate on the Internet safely.

Tools to promote cybersecurity

If you need some resources to implement good cybersecurity practices at the family or individual level, consult the following links:

•Parental Mediation Guide . Created by IS4K (Safe Internet 4 Kids), the Internet Safety Center for minors in Spain coordinated by SEDIA (Secretary of State for Digitalization and Artificial Intelligence). See guide .

•Cybersecurity Trivial . A game that you can build yourself and that tests your knowledge (and that of the rest of the players) about security. This game has been created by the Internet User Security Office as part of the National Cybersecurity Institute. Access the game.

•IS4K Cybersecurity Education Blog to Encourage Critical Thinking in Children. See blog .

At a business level, you may opinion interested in:

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